Sell out June.
Sixty spots, three towns, four Saturdays of flowers. Everything here is ready to use: links that show you what's selling, posts and emails in your voice, signs for your pickup partners, and a tracker to watch the spots fill.
Your best sales week ends Friday, November 14.
An offer with a deadline is the easiest thing in the world to post about. Lead every post and email this week with the Early Bird, and say the deadline out loud.
Early Bird is on
Early Bird is ON for the 2027 Summer Bouquet Subscriptions. Buy one, get the second one half off, now through Friday, November 14. One for you, and one for your mama, your sister, or your best friend. 4 bouquets. 4 Saturdays in June. Pickup in Bloomfield, Taylorsville, or Mount Washington. Only 20 spots per town. Comment EARLY and I'll message you the link myself.
Last day
Last day, y'all. Early Bird ends tonight. Buy one 2027 Summer Bouquet Subscription and get the second half off. After midnight it's full price, and spots are already going. Comment EARLY and I'll send you the link before bedtime.
Watch June bloom.
Tap + each time a subscription sells. Every spot becomes a flower, and the spots-left post below fills in your numbers for you.
One door for every channel.
Every link opens the same subscription page, so customers see no difference. Your reports will finally show which post, email, or flyer sold each spot.
Where to see results
Google Analytics is already on your site. Open Reports, then Acquisition, then Traffic acquisition, and look at session source. Shopify Analytics shows sales by traffic source too.
In comments and DMs
Keep links out of the post itself, since Facebook shows those to fewer people. Reply "Sent!" publicly, then DM the Facebook DM link.
Too long to paste?
Run any link through a free link shortener. The tracking still works, and it looks tidier in a comment.
Small fixes, fewer lost sales.
These are quick Shopify changes for people who are already trying to buy. Most take five minutes. Tap each one as you finish it.
Posts that ask for a comment.
Your posts that ask people to comment reach far more people than posts with a link. Every one of these asks for a comment, and the link goes out in a DM, one to one, where you convert best.
Short notes from you.
Plain-text emails read like a personal note, not a newsletter. Skip the big images and buttons, and always ask for a reply. Link the bracketed words to your Kit tracked link.
Give them June for Christmas.
Your subscription goes on sale during the biggest gift season of the year. Treat December as its own launch with its own deadline.
A summer of flowers
Four farm-fresh bouquets, four Saturdays in June 2027
until the December 18 gift deadline
- i.Lead with the certificate
You already have a printable gift certificate. Show a photo of it printed on card stock in every gift post. People buy what they can picture handing over.
- ii.Set a deadline: December 18
"Order by December 18 to have your certificate in time" turns a someday purchase into a this-week one.
- iii.Make the gift feel finished
Offer the certificate ready at the Petal Porch during holiday hours, tucked in an envelope with a Bouquet Buck coin. Something to put under the tree, and a reason to visit the farm.
- iv.Capture who it's for
Add a gift note on the product asking for the recipient's name and email, so you can welcome them personally in spring. Every gift becomes a new customer.
- v.Use your proven angle
Your posts written to the dads and husbands are some of your funniest and most shared. The gift post in section 04 builds on that.
Your pickup partners can sell, too.
Fresh Take Deli and The Modern Market see your customers every week. Each sign has its own QR code, so you'll see exactly how many spots each counter sells. Hit Print, and only the sign prints.
Fresh flowers, picked up right here.
Fresh flowers, picked up right here.
A summer of farm flowers.
Partner post
We're proud to be a pickup spot for Bountiful Blooms Farm again! Starting in June, our neighbors can pick up farm-fresh bouquets right here every Saturday. Only 20 subscriptions for [town], and they make a great Christmas gift. Link in the comments.
The ask
Hey [Bill / name], thank you again for being a pickup spot. Would you be up for setting a little sign by the register? I'll drop it off. And if you're willing to share a post, I wrote one you can copy. Pickup days bring flower people through your door every Saturday in June, so it's good for both of us.
This season becomes your playbook.
Fill in one row each week with your reports open. It takes about five minutes, and by Valentine's you'll know what to repeat instead of starting over.
| Week of | Bloomfield | Taylorsville | Mt. Washington | Top source | What I posted or sent |
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