Sell out June.
Sixty spots, three towns, four Saturdays of flowers. Everything here is ready to use: links that show you what's selling, posts and emails in your voice, signs for your pickup partners, and a tracker to watch the spots fill.
How to use this page.
You don't need to read it all at once. Do the first card today, then the daily routine takes about ten minutes. Every gray box has a Copy button, so you can paste straight into Facebook, Messenger, or Kit.
Get the Early Bird right
- Test your Early Bird at checkout (how).
- Post the Early Bird post.
- Send the Early Bird email to your list.
Turn comments into sales
- Reply "Sent!" to each comment, then send DM 1. Or let Facebook send it.
- Add each person to your follow-up list.
- Send DM 2 to anyone the list flags.
- Tap + on the spot tracker for every sale.
Keep score, post the race
- Fill in one row of the scoreboard.
- Post the town race with your new numbers.
- Check offer, copy, or reach, then change one thing.
Your launch calendar
Early Bird post, Early Bird email, and DMs to everyone who comments.
Weekly race post, plus "Why I sell June flowers in November." Keep following up.
Husbands-and-dads post, gift email, partner signs up. Gift deadline Dec 18.
Last-call post and email for that town, then the debrief questions.
Your checklist, tracker, follow-up list, and scoreboard save on this device. Use the same phone or computer each time.
Your best sales week ends Friday, November 14.
An offer with a deadline is the easiest thing in the world to post about. Lead every post, DM, and email this week with the Early Bird, and say the deadline out loud.
On to the town race and gift season.
Check the calendar above for this week's focus. The race post in the spot tracker fills in your real numbers.
Make sure the discount shows up at checkout
When we put two subscriptions in your cart on November 11, the cart said $210 with no discount, and the product page text doesn't mention the Early Bird anywhere. It's only in one of the photos. If someone comes from your post expecting half off and sees $210, they may stop right there.
- Test it. Add two subscriptions to your cart and go to checkout. The total should be $157.50 ($105 plus $52.50).
- If it needs a code, type it here. Every post, DM, and email on this page updates to include it.
No code entered. Leave blank if the discount applies on its own.
- Say it on the product page. Paste this at the top of the product description so nobody has to guess:
EARLY BIRD: Buy one subscription, get the second half off, through Friday, November 14. Grab one for you and one for someone you love.
Early Bird is on
Early Bird is ON for the 2027 Summer Bouquet Subscriptions. Buy one, get the second one half off, now through Friday, November 14. One for you, and one for your mama, your sister, or your best friend. 4 bouquets. 4 Saturdays in June. Pickup in Bloomfield, Taylorsville, or Mount Washington. Only 20 spots per town. Comment EARLY and I'll message you the link myself.
Last day
Last day, y'all. Early Bird ends tonight. Buy one 2027 Summer Bouquet Subscription and get the second half off. After midnight it's full price, and spots are already going. Comment EARLY and I'll send you the link before bedtime.
Where the sales happen.
You said it yourself: when it's one-on-one, you convert. The posts get people to raise their hand. These messages turn a raised hand into a sale, and the follow-up list makes sure nobody slips through.
Let Facebook send DM 1 for you.
Your "comment a word, get the link" posts are your strongest posts. On your GROW post, 56 comments came in. Some got a "sent!" while others got no reply at all. That's what happens when every DM goes out by hand. Facebook can send the first message automatically, within minutes, even while you're in the field.
Meta Business Suite
- Open Meta Business Suite on a computer, then go to Inbox, then Automations.
- Choose Comment to message.
- Set the trigger word as a hashtag, like #JUNE. Facebook's free version only listens for hashtags.
- Paste DM 1 as the message, then turn it on.
- In your post, say "Comment #JUNE" instead of "Comment JUNE."
Test it by commenting from your personal profile. Facebook won't send these messages to other Pages.
One message per comment
- Facebook allows one automatic message per comment, and it has to go out within 7 days.
- That's why DM 1 ends with a question. When they answer, the conversation is open and you can keep talking.
- The free tool can be a little slow and only takes a few trigger words. That's fine for a launch like this.
- The follow-ups (DM 2 and DM 3) are still you, and that's a good thing. That's where your personal touch closes the sale.
Want it done for you, with an instant public reply, the tracked link, and automatic follow-ups? Exponential KY can set it up.
Quick answers to common questions
These come straight from your product page, so they're ready to paste into a DM.
One to decide before someone asks: what happens if a subscriber misses a Saturday? Write your answer once and reuse it.
Your follow-up list
Add everyone you send the link to. Anyone who hasn't bought after a day turns pink, so you know to send DM 2.
Watch June bloom.
Tap + each time a subscription sells. Every spot becomes a flower, and the spots-left post below fills in your numbers for you.
One door for every channel.
Every link opens the same subscription page, so customers see no difference. Your reports will finally show which post, email, or flyer sold each spot.
Where to see results
Google Analytics is already on your site. Open Reports, then Acquisition, then Traffic acquisition, and look at session source. Shopify Analytics shows sales by traffic source too.
In comments and DMs
Keep links out of the post itself, since Facebook shows those to fewer people. Reply "Sent!" publicly, then DM the Facebook DM link.
Too long to paste?
Run any link through a free link shortener. The tracking still works, and it looks tidier in a comment.
Is it the offer, the copy, or the reach?
You asked whether you need a different offer or better sales copy. Two numbers tell you which, so you never have to guess again.
In Google Analytics, open Reports, then Engagement, then Pages and screens. Find the subscription page and note its views for the week.
Your spot tracker shows it. Divide sales by page views to get your conversion rate.
Better copy won't fix this. Post more "comment JUNE" posts, put up the partner signs, and share in local groups.
Fix the copy first, since it's free and fast: put the Early Bird, the pickup towns, and the gift certificate at the top. Still slow after a week? Then test the offer.
Your follow-up list shows your DM close rate. If people buy after talking to you but not from the page, add your reviews and your story to the product page.
The rinse-and-repeat rule: change one thing per week and write it in your scoreboard. By Valentine's, you'll know what works instead of reinventing the wheel.
Small fixes, fewer lost sales.
These are quick Shopify changes for people who are already trying to buy. Most take five minutes. Tap each one as you finish it.
Posts that ask for a comment.
Your posts that ask people to comment reach far more people than posts with a link. Every one of these asks for a comment, and the link goes out in a DM, one to one, where you convert best.
Short notes from you.
Plain-text emails read like a personal note, not a newsletter. Skip the big images and buttons, and always ask for a reply. Link the bracketed words to your Kit tracked link.
Give them June for Christmas.
Your subscription goes on sale during the biggest gift season of the year. Treat December as its own launch with its own deadline.
A summer of flowers
Four farm-fresh bouquets, four Saturdays in June 2027
until the December 18 gift deadline
- i.Lead with the certificate
You already have a printable gift certificate. Show a photo of it printed on card stock in every gift post. People buy what they can picture handing over.
- ii.Set a deadline: December 18
"Order by December 18 to have your certificate in time" turns a someday purchase into a this-week one.
- iii.Make the gift feel finished
Offer the certificate ready at the Petal Porch during holiday hours, tucked in an envelope with a Bouquet Buck coin. Something to put under the tree, and a reason to visit the farm.
- iv.Capture who it's for
Add a gift note on the product asking for the recipient's name and email, so you can welcome them personally in spring. Every gift becomes a new customer.
- v.Use your proven angle
Your posts written to the dads and husbands are some of your funniest and most shared. The gift post in section 05 builds on that.
Your pickup partners can sell, too.
Fresh Take Deli and The Modern Market see your customers every week. Each sign has its own QR code, so you'll see exactly how many spots each counter sells. Hit Print, and only the sign prints.
Fresh flowers, picked up right here.
Fresh flowers, picked up right here.
A summer of farm flowers.
Partner post
We're proud to be a pickup spot for Bountiful Blooms Farm again! Starting in June, our neighbors can pick up farm-fresh bouquets right here every Saturday. Only 20 subscriptions for [town], and they make a great Christmas gift. Link in the comments.
The ask
Hey [Bill / name], thank you again for being a pickup spot. Would you be up for setting a little sign by the register? I'll drop it off. And if you're willing to share a post, I wrote one you can copy. Pickup days bring flower people through your door every Saturday in June, so it's good for both of us.
This season becomes your playbook.
Fill in one row each week with your reports open. It takes about five minutes, and by Valentine's you'll know what to repeat instead of starting over.
| Week of | Bloomfield | Taylorsville | Mt. Washington | Top source | What I posted or sent |
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